Campden BRI – Insights & Intelligence Executive

Food Ingredients & Nutrition
Gloucestershire
Posted 4 months ago

Do you want to be part of a freshly refocused Marketing team in an organisation that is looking to become more outward looking and market led?

Do you want to play a key part in helping food and drink businesses succeed?

And do you want to do that whilst working just outside a small town steeped in history, amidst an idyllic countryside backdrop? If so, this could be the opportunity of your dreams.

 

Having been established for over 100 years, Campden BRI is well known for its breadth of services which include analysis & testing, operational support, research & innovation, and knowledge management. With over 2,400 member companies, including the top 10 UK retailers and the top 15 global food & beverage manufacturers, clients view the organisation as an extension of their own in-house technical team.

A very exciting change is underway, as the Marketing team is being refocused. Campden BRI recognises that it does not know enough about its competitors, its clients or the trends in the food and drinks marketplace and needs to become more outward looking and market led. For a long time the organisation has, with great success, relied on recommendations and word of mouth to attract new clients, but the time has come, amidst increased competition and the changing way in which business is conducted, to be more proactive in recognising opportunities.

We are looking for a Marketing Insights & Intelligence Executive. This role is all about plugging knowledge gaps through both qualitative and quantitative research, so it’s very varied – it’s a much overused cliché, but in this position, two days will never be the same. You’ll use a whole host of different sources, from Euromonitor and The Food People through to LinkedIn and various food blogs, to gather and organize data, identifying market insights and drivers. It might be something specific, related to a particular service internally, or it might be a much wider food and drink trend that you’re looking into – but regardless, you’ll need the courage of your convictions to interpret your findings and form a conclusion upon which the business can take action, in order to best service the needs of its clients.

The successful candidate for this role will hold a marketing qualification and will have gained a minimum of two years’ work experience in which you’ve had to conduct significant levels of marketing research. An interest in the food industry is essential, but some experience of actually working in the food industry would be preferable. You’ll be comfortable using a range of software including PowerPoint, and along with your attention to detail when it comes to data, you’ll also be a strong communicator – verbally and visually – with the ability to recognise what sort of presentation style will best suit the particular audience of any given project. Due to the internal collaboration required in this role, candidates should live within about 90 minutes of Chipping Campden, Gloucestershire, or be prepared to relocate to the beautiful local area.

Job Features

Job CategoryMarketing

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