3 questions for you:
Do you have at least 2 years’ experience in a marketing role that involves looking at consumer insight, even if that’s just part of your wider remit?
Do you have a genuine interest in food?
Does combining your passion for marketing and food sound like an ideal career path?
If the answer is “yes” to all 3 questions, then we need to talk.
Our client is a global food producer. It works with customers including quick service restaurants – customers that will rely on the business to give them the very best market insights to ensure that they are working on the most up-to-date trends for their menus, whether that’s preparing for next summer’s BBQ season or offering flavour combinations that will be all the rage next Christmas.
In your role, you’ll use a range of information sources to make informed decisions, to give the very best insight for your customer base. Sometimes, the data will be conflicting, so you need to be assertive and make your own mind up, weighing up every angle and opinion. You might be tasked with presenting on the growing meat free influence happening in Christmas party food, or you might have a really specific brief, such as finding a gap in the market in the frozen fish category at a particular supermarket that a customer can then focus on to produce a fitting product.
Alongside the creative foodie in you, and being able to digest plenty of data, you must also be a really confident communicator. You’ll travel, both in the UK, and in Europe, to present to customers – so you’ll need a driving licence and some flexibility to spend occasional nights away from home.
There’s every opportunity to develop your career at this company, who are looking for someone who is inquisitive, eager to learn and really make this role their own. Your passion for food must be evident from the off, because you’ll be looking at, speaking about and hearing about food, all day, every day. You’ll be expected to prove that you’re a “foodie” if you want to take the step into this rewarding, competitive and innovative sector.